In an increasingly digital world, donating to charity has never been easier, but we’re always looking for ways to keep simplifying the process. Well now a new social platform has found the latest solution.

The #Donate service has been set up by retail technology company, #Pay, and GOOD Agency, enabling charities to receive money directly from tweets and retweets on Twitter.

Charities can create a fixed amount hashtag, or a flexible one that allows the donor to choose how much they want to give.

In 2014 the way charities fundraise was completely transformed. Social media, such as Twitter and Facebook, allowed campaigns to gain a lot more momentum; as more people jump on the bandwagon, more money is raised for a good cause.

Hashtags are the driving force behind many social media campaigns. They are a digital tool in their own right and they are a simple way to gain publicity.

A recent report conducted by Lasa, funded by Google to help charities engage with digital, asked leading figures in the voluntary sector what five things their peers needed to know about digital. The resulting crowdsourced Digital: what every charity leader should know report includes contributions from Martha Lane Fox, NCVO, Unicef UK and JustGiving amongst many.
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