A recent report conducted by Lasa, funded by Google to help charities engage with digital, asked leading figures in the voluntary sector what five things their peers needed to know about digital. The resulting crowdsourced Digital: what every charity leader should know report includes contributions from Martha Lane Fox, NCVO, Unicef UK and JustGiving amongst many.
The report suggest that digital leadership is an imperative and that planning, strategy and networking through digital media should not be overlooked if it is to be a success.
Martha Lane Fox, Chair at Go On UK, in the report says that we should be taking advantage of the growth in digital fundraising. "Last year 15% of charity donations were made online and we know this figure will continue to rise. Stats from the Institute of Fundraising show that for the months of November and December combined, online giving jumps to almost 30% of it's annual share. So there's no time to waste in getting your digital strategy in place."
Lasa is inviting anyone in the sector to share their thoughts on what every charity leader should know about digital by tweeting @Lasaict using the hashtag #Lasaleaders.